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7 Tips to Help You Sell Your Farm Fresh Eggs For More Money


The continuing trend of raising backyard chickens has had an unintended negative effect on those selling their extra eggs. Due to a steady supply of fresh eggs from backyard flocks and small local farms at markets, roadside stands and feed stores, egg prices are being kept artificially low. But there are some things you can do to help you sell your fresh eggs for a bit more money.


When you begin to calculate your expenses - including egg cartons, labels, business cards, feed, supplements, supplies, the chickens themselves, plus their coop and run, not to mention a little something for your time, and gas to get to the market - it’s often hard to sell a dozen eggs for a high enough price to simply break even. 

Many times, local eggs are sold for about the same price as store-bought eggs, despite being fresher and more nutritious AND laid by happy hens. And when you sell your eggs, you’re not only competing against the low grocery-store prices, but also against other local sellers. 

Studies have shown that buyers will more likely make a purchase when you engage more than one of their senses. So by enticing potential shoppers' sense of touch, sight, sound and possibly even taste, you have a better chance at making that sale. Here are some tips to engage the senses, get your eggs to stand out from the crowd and possibly even fetch a premium price.

Sight 

1. Crack an Egg
If you’re selling at a farmers’ market or fair, crack an egg into a bowl to show potential buyers how great your eggs look. Eggs from chickens that eat a lot of herbs, grass and weeds will naturally have more vibrant yolks and look fresher than store-bought eggs from caged chickens, but you can bump up the wow factor of your chickens’ egg yolks even more by feeding foods high in xanthophyll, a carotenoid with a naturally orange pigment. Some foods rich in xanthophyll include basil, carrots, corn, marigolds, parsley, pumpkin, red cabbage and the leaves of most green plants. 

2. Sell Colored Eggs
Adding a pop of color to your cartons can entice buyers to your table. Raise some chickens that lay blue, green or cream-colored eggs to create some eye candy in your cartons!

3. Raise Different Types of Poultry
Chicken eggs can be a dime a dozen because of the large supply available, but there are other types of poultry that lay eggs. Duck eggs are larger than chicken eggs and thought to be to be better for baking due to their higher fat content. Tiny quail eggs are considered a delicacy and are often pickled or used by five-star chefs to top burgers or salads due to their smaller size and relative rarity. There might also be a market for turkey and goose eggs in your area - and you will likely be able to set your own price.


Touch

4. Hand Out Free Samples
Studies show that someone is more likely to purchase an item if they have touched or held it. Consider putting out a basket of eggs on your table and handing an egg to anyone who stops at your table. Give out free samples - let people take home an egg to try it for themselves. Hopefully, that will compel them to come back the next week to buy - if they don't buy a dozen eggs on the spot.

5. Use Creative Packaging
Make your packaging unique. Instead of simply packaging your eggs in cartons and stacking them on the table, why not tie a pretty ribbon or some baker’s twine around the carton and attach a wildflower or sprig of herbs? Maybe even tuck a simple egg recipe in. 
Or fill large baskets or metal pails with eggs and let your buyers hand select a dozen to put in their carton. And don't forget to pass out business cards. Sending each customer away with your contact information is a must to make it easy for them to locate you when they’re ready to reorder. 

6. Provide Nutrition Information
Studies have shown that chickens raised on pasture produce more nutritious eggs than chickens that never see the light of day or step foot on grass. Pasture-raised chickens have access to a more diverse diet, including a variety of forages and insects, which can lead to increased levels of vitamins A and E and omega-3 fatty acids. Other studies have shown that chickens raised on grass lay eggs that are lower in cholesterol than those raised on a commercial feed-only diet. Share this information with your potential customers by printing out a nutritional comparison on cards or handouts that they can take home with them - and be sure the handout has your contact information on it too!

Mother Earth study
2010 Penn State Study
Withdrawal of Warnings about Dietary Cholesterol



Sound

7. Hook up a Sound System
If possible, play a recording of chickens softly clucking with an occasional rooster crowing at your booth. The sound of happy chickens in the background will work to engage yet another sense and hopefully give your buyers the urge to bring home some farm fresh eggs!

And back to sight for a minute, photographs of your chickens or a large poster showing them happily roaming a field can help reinforce the positive image of your farm and your eggs - you're putting faces and even names to the producers!

Using a little creativity will give you a leg up on your competition and hopefully fetch higher prices for your delicious, fresh eggs!

Note about selling eggs:Before selling your eggs, be sure to check with your local municipality about getting a business license. Also check your state Department of Agriculture’s egg laws or cottage-food regulations, so you are aware of egg grading, handling and storing requirements, rules about the reuse of cartons and carton labeling regulations - including the use of such terms as organic, free-range and pasture-raised. Your local extension service should be able to point you in the right direction to get that information or you can find it online.  Egg laws vary state by state.




Further reading:
Clever Marketing Can Lift your Egg Prices
How to Get More Money Selling Farm Fresh Eggs
How Old is the Average Supermarket Egg?
How Many Eggs Should I Eat a Week?

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©2017 by Fresh Eggs Daily, Inc. All rights reserved.
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Take a Peek at my Week - May 21st to 27th

I feel like the tip of an iceberg. Just calmly floating along, but with so, so much underneath the surface that isn't visible. Or a duck. Yes, I feel like a duck, just floating along placidly on the pond, but underneath the surface my little legs are paddling as fast as they can!
We have so much going on here that I'm about to burst! I can't tell anyone, well except for the chickens and ducks but they don't care as long as I keep their treats coming! And I have to tell you, patience is so not one of my virtues. So I have to deal with all this nervous energy and just keep serenely going along - when inside I'm just bubbling with all kinds of good news!
Anyway, you know I'll share with you as soon as I can. I promise you that. And I also promise you that you'll be excited too to hear about all the secret things I've been working on. They're good! In the meantime, take a peek at my week. It was nice to be home and have a chance to catch up on some articles I needed to get written and finish planting our garden just before the rains moved in. And of course, spend quality time with the girls! Enjoy!














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How Long Does It Take a Chicken to Lay an Egg?


Many of you likely know that a hen lays an egg just about once every day. But how long does it actually take a chicken to lay an egg? 

To start with, a chicken won't lay an egg every day. Most breeds of chickens will lay between 250-300 eggs a year.

They'll slow down or stop during molting season, through the shorter days of winter, or if they're broody, and even extreme heat can take a toll on egg production, as can stress, say from a predator lurking.  But usually through the spring and summer months, you can expect 5-7 eggs a week from your good layers.

After a spring pullet starts laying - somewhere between 18 and 28 weeks old or so - she'll lay well for the first year, laying right through that first winter without any supplemental light (a good reason to add new baby chicks each spring!).

After that, her production will likely drop at 20% a year for the next few years until she's hardly laying at all.

But for all intents and purposes, let's assume your chicken is at peak laying age during peak laying season. So how long does it take her to lay a single egg?


The process of laying an egg takes between 24-26 hours, with most of the actual formation happening overnight. The creation of the eggshell makes up the longest portion of egg formation.

In fact, a whopping 20 hours of that 24-26 hours is spent forming the shell. Obviously an egg needs a nice, thick, strong shell to protect the inside of the egg from bacteria and also to keep a developing chick safe.

A chicken will use the calcium in the layer feed she eats to help form the eggshell, along with the supplemental calcium you offer to her. If she doesn't have enough calcium available by those means, she will actually leach calcium from her bones.

So supplying your chickens adequate calcium is a must. That's why I always recommend putting out a free-choice dispenser in your coop and keeping it filled. Each hen will only eat as much as she needs.

If you watch your chickens closely, you might notice that they stop off at your eggshell (or crushed oyster shell) dispenser just before hopping onto the roost for the night and gobble up a few mouthfuls of calcium. That's to ensure they have enough calcium for the shell of the egg they'll be working on that night!


But back to the beginning.... Immediately after laying her egg each morning, a chicken's body will release a new yolk. A hen is born with all the yolks in her ovaries that she will lay throughout her lifetime.

Although a chicken will likely lay only about a thousand eggs in her lifetime, she comes equipped with several thousand yolks, so there's no danger that she'll run out! The yolks aren't full-sized, they're tiny.

So let's hypothetically say that your chicken lays her egg at ten o'clock one morning. I've noticed from watching my chickens over the years, that she'll sit in the nesting box, arranging the straw, nestling in, making sure everything is perfect, for about twenty minutes before she actually lays her egg. 


10:00am The hen lays her egg. (about 20-30 minutes)

10:30am A new yolk (or ova) is released from her ovary. (30 minutes)

11:00am The yolk enters the reproductive tract and a thin membrane encases it. Then the white (albumen) starts to form around it. (3 hours)

2:00pm The encased yolk continues to travel and begins to take on the oval egg-shape, then another double membrane is formed around the whole thing. (60 minutes)

3:00pm The mass enters the uterus where the shell is created. (20 hours)

6:00am Brown pigment is applied to the eggshell in those breeds that lay brown eggs - blue pigment is applied earlier in the process in those breeds that lay blue eggs - and brown is applied over the blue in the green egg laying breeds. (during the last 5 hours of the shell formation process)

11:00am A clear coating called the "bloom" or "cuticle" is applied to the surface of the shell. This coating helps to keep air and bacteria out of the egg. A bit of natural lubricant is also applied to help the egg exit the hen's vent.  (60 minutes)

Noon Time to lay that egg! After settling in the nesting box for about half an hour as I mentioned, the hen will stand up slightly in the box, squatting over the nest, just before she's about to lay her egg.

The egg, which has been traveling down the oviduct pointy end first and spiraling (like a bullet exiting a rifle), will actually flip so that it exits the vent blunt end down, ensuring a softer landing into the nest.


And as you can see, it's now just about 26 hours from the time the chicken laid her last egg. So two hours later than she laid her egg the previous morning.

She'll continue in the same vein for another few days, laying her egg an hour or two later than she laid it the previous day, and then most likely take a day off - since she won't lay an egg at night - then lay her next egg bright and early the following morning. 
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Take a Peek at my Week - May 14th - 20th

This week was a roller coaster weather-wise. We endured temperatures over 90 degrees around mid-week, but then by Saturday night, it dipped down close to freezing.  Regardless, it's a beautiful time of year. The lilacs are just beginning to bloom, and we've got radishes and some lettuce peeking out of the garden soil already!

I spent the early part of the week planting potatoes and some wildflower seeds to encourage the bees and butterflies to stick around. I also got our humming bird feeder hung and filled with nectar. (Would you believe the very next day we saw our first little humming bird?) 
But the highlight of my week was my late Friday afternoon road trip to Fryeburg in the western part of the state. The following day I met Chris Lambton of DIY Network's Yard Crasher fame. What a nice guy.  You might also remember him from season six of ABC's The Bachelor (Ali's season). 
We have a mutual friend and he lives near where I grew up, so before listening to his gardening presentation, we chatted about gardening and Massachusetts and he confided in me that he wants to get chickens, but needs to convince his wife (who by the way, is the former Peyton Wright also of Bachelor fame!) Of course I gave him a signed copy of my book Gardening with Chickens and he seemed delighted. Hopefully that will convince his wife just how awesome chickens can be! I just love spreading the joy of chicken keeping where ever I go! Anyway, take a peek at my week!

















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